#UNLABEL #BORN COLOURLESS: Absolut Mixers Calls for a World Without Labels
Jan 21, 2025
Gurugram (Haryana) [India], January 21: Building on its heritage of celebrating differences and creating a more open world, Absolut's latest campaign, #UNLABEL #BORN COLOURLESS, builds upon the brand's long-standing commitment towards breaking biases, a journey that began with the 'Born Colourless' campaign in 2018. #UNLABEL #BORN COLOURLESS encourages individuals to look beyond labels and stereotypes, and instead, focus on getting to know people for who they truly are. By asking individuals to move beyond judgments and casting labels, Absolut aims to foster a more open-minded and accepting world, where everyone can thrive without the constraints of preconceived notions.