Business News

Dare To Slurp

Embrace the Slurp and Celebrate K-Culture with a Side of Ramen

Dec 24, 2024

Mumbai (Maharashtra) [India], December 24: Over the past few days, K-fans have been treated to an absolute spectacle. With brands across the board jumping on the hype train, the excitement for the next season of the iconic Squid Game is at an all-time high. Amidst all the K-drama madness, one brand managed to stand out from the crowd--Knorr. Knorr collaborated with Netflix to launch three limited-edition Squid Game-themed Korean Ramen flavors that dared fans to embrace the drama, spice, mess, and taste, all served piping hot. Blending the show's global fandom with the rich flavors of Korean cuisine, Knorr celebrates the growing influence of K-culture in India. In Korea, slurping ramen loudly is a joyful expression of respect and love for the dish, and Knorr, in collaboration with Netflix, is breaking taboos by urging Indians to embrace this tradition and launching the Dare to Slurp challenge.
B Town Divas, Sara Ali Khan, Nushrratt Bharuccha, Punjabi Pop Stars like Ashok Mastie, Jassie Gill & Babbal Rai graced Sirca India's most awaited annual event Jashn-e-Rang

Nushrratt Bharuccha launched Oikos' exclusive wall paints range at Sirca India's Annual Event, Jashn-e-Rang

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New Delhi [India], December 24: Building upon the success of its environmentally friendly product range, Sirca India a leader in premium Italian wood coatings and wall textures, introduced an exclusive range of wall paints from Oikos in the fourth edition of its annual event, Jashn-e-Rang. The event was graced by many famous personalities namely Bollywood divas like Sara Ali Khan, Nushrratt Bharuccha & Punjabi Pop Stars like Ashok Mastie, Jassie Gill & Babbal Rai.

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