Business News

Navina Jafa & Government of India Collaborate to Enhance Heritage Tourism with 'Exhibiting India

Aug 10, 2024

New Delhi [India], August 10: The Government of India, through the Publications Division of the Ministry of Information and Broadcasting, has recently published Navina Jafa's pioneering book, 'Exhibiting India: Art of Heritage Walks.' The book, reasonably priced at 500 rupees, was launched at the Delhi Book Fair, Bharat Mandapam, in New Delhi on 9th August. Published by the Government of India, Jafa's book legitimises her groundbreaking work in advancing heritage tourism and conserving living cultures, taking these fields to unprecedented levels. Dubbed the 'Gatekeeper of the Spectacular' by the Financial Times, Jafa seeks to enlighten travellers, tourist guides, travel agents, hoteliers, transport providers, communities, and other stakeholders involved in tourism, art, and culture about new ways to enhance tourism experiences, both for travellers and for those curating experiential tourism. The launch, organised by the Publications Division, was attended by more than 200 schoolchildren and others at the book fair, organised by agencies under the Government of India, including the Ministry of Education and the Indian Trade Promotion Organisation (ITPO).